Testing & Analytics
Testing and analytics are core to what we do. Advanced statistical analysis, split testing approaches and software allow us to deliver consistently excellent results on your performance marketing campaigns.
Gain New Insight Into Your Campaigns
We work closely with Dr Paul White, Head of Applied Statistics at The University of the West of England. Together, we’ve developed advanced tests for performance marketing campaigns which deliver 95% levels of confidence. This allows us to understand to a greater degree of accuracy how the ongoing A/B testing we carry out on accounts affect performance for good or bad. It makes all the difference for conversion rate optimisation.
How Our Testing and Analytics Make an Impact for You
Expect our scientific approach to testing and analytics to transform your performance marketing approach if required. We can help you create a new meaurement plan from scratch or find a software solution that brings your marketing KPIs much closer to your business KPIs. Our approach is always about what you need first and then finding a solution to fit that requirement.
Unique Statistical Models To Maximise Profitability
After thoroughly analysing your business and the user behaviour on your digital assets, we develop mathematical models which represent the underlying relationships that determine profitability. We then design bespoke software solutions which automatically adjust campaigns to the mathematical model to maximise profit. For one client, we increased the volume of leads 16-fold in the first three months.
Bespoke Tools Tailored to Your Business
We design our tools in-house so that we have complete control over how they are deployed. This allows us to modify the tools to your business for the best impact. We will do this based on your business objectives and the unique performance marketing challenges you face.
Get Ahead of the Competition and Stay There
The results of our continuous testing and analytics mean finding the keywords which generate the best quality leads rather than just the cheapest bids. It also means taking an iterative approach to landing page design which enhances conversion. Because of this rigour, even after many years of working with clients we have been able to reduce their cost per lead by double digit figures.
Our Approach
Our scientific values stand us in the best stead when carrying out advanced testing and analytics. The more data and the better the analysis, the better the outcomes for companies. Our combination of bespoke, in-house tools, meticulous attitude and extensive experience mean you can be confident that with Atomic Leap, you will optimise your digital presence through testing and analytics.
Step 1 – Assess
We’ll meet you to learn about your business, show you how we work and answer any questions you have about us. After we have gathered the necessary preliminary information, we will design the right testing and analytics methodology to find the most successful way forward for your account.
Step 2 – Execute
With the scope of our work established, we will apply our in-house technology to your challenges. If required we will develop bespoke tools to achieve your objectives. We will conduct scientific testing whilst managing your account designed to maximise profits.
Step 3 – Optimise
After we are up and running, our tools will power your conversion rate optimisation to ensure that your campaigns continue to deliver a growing return on investment. We will regularly brief you on performance, and make updated recommendations as your business and the market evolves.
The Bigger Strategy
If you prefer, we can work with you by strategic goal rather than specific channels, building a holistic performance marketing solution to goals like growth, profitability and new product launch. Find out more.
Success Stories
“We rely totally on Atomic Leap to produce the enquiries upon which our business depends. If you are looking for a company to manage your Adwords Accounts then I can thoroughly recommend Atomic Leap as being the company for that job.”
Robin Mortimer, CEO – Gas Safe Training
“Atomic Leap is actually the best company I have worked with to implement and guide online advertising. They provide clear and concise monthly reports that deliver real insights that we can implement into the business. We’re extremely pleased with the PPC strategy they use across several of our websites, and I would recommend them to anyone looking for PPC specialists.”
John White – Forces War Records
“We’ve been working with Atomic Leap now for 6 months and we’re already starting to see some great results. Wayland has been extremely attentive and thorough, throughout the initial set up of our campaigns and is always on hand to provide advice.”
Sidcot School