Wayland Coles

Wayland Coles is MD and Founder of performance marketing agency Atomic Leap. He has been working in performance marketing since 2003. Working on a range of companies from Blue Chip to start ups and charities, across multiple channels and countries. Having founded and run Atomic Leap over 13 years, he has helped transform performance for all types of clients, getting large companies out of performance ruts to helping multiple startup founders exit successfully.

Latest articles


A guide to PPC Google competitor analysis in paid search

Google Ads Competitor Analysis. This guide gives you insights into the keywords, bidding, and ad strategies (within Google Ads) that your client’s competitors are using.


How to improve the conversion of your e-commerce store

Learn how to improve the conversion and increase sales of your e-commerce store.


Google Ads vs. Facebook Ads: Which is Right for Your Business?

The decision between Google Ads and Facebook Ads holds the key to effective digital advertising. Learn key differences in their campaign features and which is better: Google Ads or Facebook Ads?


How to Boost Your Mobile Conversion Rate

If you want to increase the conversion of your online store, here are eight steps you could take to create a flawless mobile version of your website.

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