Consistent 25% Year-on-Year growth, 10 Years Into Our Client Partnership
How We Avoided the Dreaded Performance Plateau
Forces War Record Case Study
II
Achieving Consistent Performance Growth Year-on-Year
The Challenge
In the initial three years of working with Forces War Records, we reduced cost per conversion by 50% and increased their quarterly profit by 30X.
The challenge was to continue delivering performance gains, once the account performance had been maximised for three years.
The Result
Over a 4 year period up to the pandemic, we saw a 100% increase in profit generated, using our agreed server-side accounts checked measurement of customer lifetime value.
The graph shows the quarterly profit over the four year period up to the pandemic.
This equates to a 25% annual increase in profit generated every year for 4 years.
How We Did It
Our scientific approach to performance marketing delivers consistently improving results for all our clients. For Forces War records, profit was the key, and so all of our split testing and statistical analysis was focused purely on this goal.
During this 4-year period we ran split tests, did the statistical analysis and gained concrete learnings on a number of key factors. For example, we got statistically significant learnings on ad copy – what key messaging works best for different customer segments. We tested new beta products on Google and Bing ads and learnt which worked – and which did not. We found the optimum bidding settings. We ran as many tests on as many platforms as we could, continuously.
Because we don’t just “set and forget”, maximise automation and do everything by the rule book, we were able to deliver significant performance improvements on an already optimised account. Ultimately, we focused on what matters to Forces War Records and only implemented changes we knew would work after split testing.
“Wayland and his team at Atomic Leap have a very hands on approach when it comes to running the PPC account. They consistently come up with new test ideas to ensure that the account was working effectively and this has helped our company tremendously.”
Andy Morris, Director
“We have worked with Web Atomic now for a number of years, and in that time they have overachieved for us in every way. We spend a huge amount on PPC advertising and Web Atomic have always been at the curve of the latest trends and ensured not only the maximum amount of traffic, but at the best price to achieve the highest ROI possible.”
Dominic Hayhoe, CEO
“You seem to have a genuine interest in our business, and understand its unique complexities. On top of this it’s very easy to communicate with you.”
Phill Cooper, CTO
30X Profit Over 3 Years, Following an Initial 50% Cost Per Conversion Reduction
Signifcantly contributing to company growth
Forces War Record Case Study
Driving Profit Growth Over a Three Year Period
The Challenge
Forces War Records came to us when their cost per membership acquisition had risen dramatically over the past six months on their AdWords account.
After completing an audit on the account, we identified several areas for improvement and started a trial.
The Result
After solving the initial issue and reducing the cost per conversion by nearly 50%, we continued to work with Forces War Records to completely transform the PPC campaigns and significantly contribute to the rapid growth of the business and membership numbers.
The graph below shows the results we achieved over the first three years:
Over the three year period, quarterly profit increased by over 30X, significantly contributing to the company growth.
How we did it
Over the years we have developed a number of tools and techniques specifically for Forces War Records to keep improving the profit generated.
This includes our unique Scenario bidding tool, which uses data from a range of sources to predict the profit generated at different bid prices; weather based bidding – where bids are adjusted automatically based on the weather conditions in a specific area; advanced re-marketing and of course statistical analysis of all optimisation to ensure that all optimisation has a positive impact on account performance.
We also worked on conversion rate optimisation with Forces War Records – delivering statistically significant improvements to conversion rates and directly increasing profit.
“We have worked with Web Atomic now for a number of years, and in that time they have overachieved for us in every way. We spend a huge amount on PPC advertising and Web Atomic have always been at the curve of the latest trends and ensured not only the maximum amount of traffic, but at the best price to achieve the highest ROI possible.”
Dominic Hayhoe, CEO
“You seem to have a genuine interest in our business, and understand its unique complexities. On top of this it’s very easy to communicate with you.”
Phill Cooper, CTO
“Wayland and his team at Atomic Leap have a very hands on approach when it comes to running the PPC account. They consistently come up with new test ideas to ensure that the account was working effectively and this has helped our company tremendously.”
Andy Morris, Director