Achieving consistent revenue and profit growth each month
How We Increased PPC Profits
Classic Football Shirts PPC Strategy
Achieving a Remarkable Increase in PPC Profits Within 5 Months
The Challenge
Classic Football Shirts came to us when they wanted to unlock their online advertising potential to generate more exposure for their brand and to increase the profit generated by PPC.
The Aim
Our main objective was to target every potentially profitable country across the world and to prove the benefit of running PPC by increasing their revenue and profit month-on-month.
The Result
We increased profit by 133% year-on-year within 5 months and achieved consistent revenue and profit growth each month, as you can see from the graph below.
The graph shows 13 months’ worth of PPC performance, and the red line shows when we took over the account. Using analytics data, Google delivered an additional 2.5x in revenue in the first 10 months of running it compared to the previous year.
How We Did It
We started by completely restructuring the account and working with the team at CFS to create a measurement plan that more accurately matched how revenue and profit was generated across product ranges and specific products.
We created new multinational multi-lingual campaigns and started optimising towards this new measurement plan.
By using a combination of Google analytics and Google ads data driven attribution models our understanding of where profit was coming from improved and more campaigns became increasingly profitable.
By continuously split testing, we were able to get big wins in all areas of the account.
“Wayland and his team at Atomic Leap take a proactive approach to managing the PPC account. They continuously generate fresh test ideas, ensuring optimal account performance. Their efforts have significantly benefited our company.”
How We Reduced Cost Per Lead By 90%
HGV Training Company
Classic Football Shirts PPC Strategy
Achieving a Remarkable Increase in PPC Profits Within 5 Months
The Challenge
The HGV Training Company came to us following a poor standard of service from their existing PPC agency.
After completing an audit on the account, we identified several areas for improvement and started a trial.
The Result
The relationship between The HGV Training company and Web Atomic is strong, based on the performance we have achieved for their PPC campaigns.
The graph below shows the immediate impact we made on the account.
Comparing the three month period before we took over to the three months in the trial, we increased the volume of leads by 16x and reduced the cost per lead by 90%.
Lead cost continued to fall a further 13% since this time and continues to improve.
How we did it
We started by creating a series of fully dynamic landing pages, designed to change to match the motivation of the visitor based on the search terms used.
We then completely re-built the account for maximum testing – adding tens of thousands of keywords and designing a series of statistically valid tests to drive the account forwards.
A series of statistically significant tests on advertisements and landing pages at a 95% level of confidence has ensured that the account continues to improve even when seasonality has an impact.
“I would like to take this time to thank you all with the effort that you have put in. We are focussing on expansion next year and that is only possible because of the work you guys have done, so thank you again and Merry Christmas.”
James Wright
Consistent Year-on-Year Performance Improvements After 7 Years
Our rigorous approach to testing leads to continual gains over the longer term
24% More Leads and 14% Lower Cost per Lead Year–on–Year
The Challenge
Franklins came to Web Atomic back in 2009 to help them generate leads for their Family Law team.
They had tried AdWords with an agency and also tried managing themselves but with no concrete results.
The Result
Seven years later and we are still working with Franklins – generating quality Family Law Leads using the most advanced PPC and Landing page tactics available and with continually improving results.
The latest figures from 2015 v. 2016 continue to show this improving trend as follows:
Overall lead volume was up by 24% in 2016 compared to 2015, while at the same time cost per lead was down by 14% over the whole year. This is a direct result of the pro-active approach to managing the PPC campaigns.
How we did it
We started by split testing different keyword types to identify the kind of keywords that generated quality leads rather than just the cheapest leads possible. This was made possible by our own in-house system of tracking lead quality.
We then continued to develop new landing pages to maximise the response rate over the seven year period.
Being ahead of the competition at every step has been key to making the campaign as profitable as possible.
“I have been working with the team at Web Atomic for over a year now. They have provided an outstanding service over this time and patiently explain the technical aspects to us non techies. From creating a series of landing pages and managing the PPC campaigns over the past 4 years for Franklins, we have seen consistently improving results over this time.”
Marketing Manager
“Always very helpful and efficient. Also forward thinking and keen to introduce new tools to make the service as streamlined as possible.”
Naomi Evans – Lawyer