Consistent Year-on-Year Performance Improvements After 7 Years

Our rigorous approach to testing leads to continual gains over the longer term

24% More Leads and 14% Lower Cost per Lead YearonYear


The Challenge

Franklins came to Web Atomic back in 2009 to help them generate leads for their Family Law team.

They had tried AdWords with an agency and also tried managing themselves but with no concrete results.


The Result

Seven years later and we are still working with Franklins – generating quality Family Law Leads using the most advanced PPC and Landing page tactics available and with continually improving results.

The latest figures from 2015 v. 2016 continue to show this improving trend as follows:

Overall lead volume was up by 24% in 2016 compared to 2015, while at the same time cost per lead was down by 14% over the whole year. This is a direct result of the pro-active approach to managing the PPC campaigns.


How we did it

We started by split testing different keyword types to identify the kind of keywords that generated quality leads rather than just the cheapest leads possible. This was made possible by our own in-house system of tracking lead quality.

We then continued to develop new landing pages to maximise the response rate over the seven year period.

Being ahead of the competition at every step has been key to making the campaign as profitable as possible.

“I have been working with the team at Web Atomic for over a year now. They have provided an outstanding service over this time and patiently explain the technical aspects to us non techies. From creating a series of landing pages and managing the PPC campaigns over the past 4 years for Franklins, we have seen consistently improving results over this time.”

Marketing Manager

“Always very helpful and efficient. Also forward thinking and keen to introduce new tools to make the service as streamlined as possible.”

Naomi Evans – Lawyer